Search Engine Optimization or SEO is the art of making your site more accessible to the search engine spiders, as well as getting the maximum number of pages indexed. It is all about incorporating practices that search engines and users want.
Search engine optimization is a general terms helps a website to be highly visible on Internet। Now imagine that you have a website related to car and bike. But nobody will ever come to know that such a site related to car and bike exists. Even person living in your backyard won't be knowing anything about your website and you are not getting even single sale a day and then what's the meaning of using a website that doesn't working in favor of you.
Here search engine optimization comes in handy.Most of the business and visitors and you can directly say sales comes through different search engines using search terms such as Google, Yahoo, Alexa, MSN etc. using key phrase. Being on top of Google means free advertisement on the front page of a popular daily newspaper.Google counts for about 72% of total searches on the Internet with MSN on second position an around 22%. Google search more relevant sites more quickly, delivering the most relevant results. Google has developed a special system called Page rank to determine the importance of a Web Page by using voting system.Page Rank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value.That means how much Google providing importance to that page.
Google uses voting system. In essence, Google interprets a link from page x to page y as a vote, by page x, for page y. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. High-quality sites receive a higher PR, which Google remembers each time it conducts a search. Of course, relevant pages mean nothing to you if they don't match your search. Along with Page rank there are some more terms that you should know like relevancy of page to search term, keyword density, prominency,proximity.
Let if page x links out to page y Back link: Page y is said to have a "back link" from page x.
Incoming link: Page y has incoming link from page x. As the link on x leads the visitor to Page y.
Outgoing link: Page x has outgoing link to page y.
Internal links: Internal link are those which leads a visitor to some other Web Page of the same website.
External link: If the link leads to some other website then it is called External link.Now more the number of incoming links and lesser the number of outgoing links, more it's beneficial for the website. Website will get more importance and hence higher the page rank.
Therefore the first step towards to get a good page rank is to get more incoming links. Increasing the internal links in your site can minimize the damage to your PR when you give away votes by linking to external sites. Getting more and more inbound links to your site is the only way to increase site's average PR.But what do think for finance site a link from furniture site is helpful. The answer is absolutely No.
The best way of increasing traffic on your web site to get more and more incoming incoming link in your favor.Now a days Link building is not the only factor that increase your popularity.
Alternatives of Link Building
In today’s ever-changing scenario a search engine optimization compagin can never be dependent of link exchange only. So we have other more effective alternatives like article submission, directory submission, search engine submission(On page and Off page) ,press release and forum posting RSS feed etc. By using these alternative search engine optimization methods we can boost the visibility, ranking, and traffic of client website.
Rajesh Gupta is a Web Designer with a company having well connected development infrastructure in India having a strong portfolio of International clients offering superior web design india and solutions at competitive costs.You can contact him at rajeshgupta.seo@gmail.com
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